1. Introduction

Welcome to Dwellytics ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered property portfolio management platform and related services (collectively, the "Services").

If you have any questions or concerns about this Privacy Policy or our practices with regard to your personal information, please contact us at hello@dwellytics.com.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide to us when you:

• Register for an account
• Subscribe to our services
• Upload property portfolio data
• Contact us for support or inquiries
• Complete forms or surveys

This information may include:

• Name and contact information (email address, phone number)
• Account credentials (username and password)
• Payment and billing information
• Property portfolio data (addresses, financial information, property details)
• Investment preferences and goals
• Communications with us

2.2 Information Automatically Collected

When you access our Services, we automatically collect certain information, including:

• Device information (IP address, browser type, operating system)
• Usage data (pages viewed, features used, time spent)
• Cookies and similar tracking technologies
• Location data (with your permission)

3. How We Use Your Information

We use your information for the following purposes:

• Provide Services: To deliver our AI-powered portfolio management platform, generate recommendations, and perform property valuations
• Account Management: To create and maintain your account, process payments, and manage subscriptions
• Communication: To send service updates, notifications, and respond to your inquiries
• Improvement: To analyze usage patterns, improve our Services, and develop new features
• Security: To detect, prevent, and address technical issues, fraud, and security threats
• Legal Compliance: To comply with legal obligations and enforce our terms of service
• Marketing: To send promotional communications (with your consent, where required)

4. AI and Machine Learning

Our Services utilize artificial intelligence and machine learning technologies to provide personalized recommendations and analytics. Your property portfolio data may be used to train and improve our AI models. We implement safeguards to ensure:

• Data is anonymized and aggregated where possible
• Sensitive personal information is protected
• AI-generated insights are regularly reviewed for accuracy and fairness
• You retain control over your data and can opt-out of certain processing activities

5. Sharing Your Information

We may share your information with the following categories of recipients:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting and infrastructure providers (e.g., AWS, Supabase)
• Payment processors (e.g., Stripe)
• Analytics and marketing platforms
• Customer support tools

5.2 Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business, your information may be transferred to the acquiring entity.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or to protect our rights, property, or safety.

5.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection
• Secure backup and disaster recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Retention periods vary based on:

• The type of information
• The purpose for which it was collected
• Legal, regulatory, or contractual requirements
• Whether you have requested deletion

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

8.1 General Rights

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a structured, machine-readable format
• Objection: Object to certain processing activities
• Restriction: Request restriction of processing
• Withdraw Consent: Withdraw previously given consent

8.2 GDPR Rights (European Economic Area)

If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

8.3 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, use, and share, and the right to opt-out of the sale of personal information (we do not sell personal information).

8.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at hello@dwellytics.com. We will respond to your request within the timeframes required by applicable law. You may also manage certain preferences through your account settings.

9. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States and other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your country.

When we transfer personal information from the EEA or UK to other countries, we implement appropriate safeguards, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions
• Other legally compliant transfer mechanisms

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of our Services. Cookies are small data files stored on your device that help us improve functionality and user experience.

Types of cookies we use:

• Essential Cookies: Required for basic functionality
• Performance Cookies: Help us understand how visitors interact with our Services
• Functional Cookies: Remember your preferences and choices
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.

11. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

12. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date. Your continued use of our Services after such changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Data Protection Officer

For matters relating to data protection and privacy compliance, you may contact our Data Protection Officer at hello@dwellytics.com with "DPO" in the subject line.